What Selling a House Actually Looks Like in 2025
The way homes are bought and sold has undergone a massive shift — especially in just the last 10 years. What used to be a pretty straightforward process has turned into something far more complex, dynamic, and (when done right) a whole lot more powerful.
It wasn’t that long ago that selling a house meant putting a “For Sale” sign in the yard, running a small ad in the newspaper, and holding an open house or two on the weekend. That was the full strategy. It worked for the time, but things have changed — fast.
Today, buyers are making decisions from across the country — and sometimes even across the world. I’ve worked with clients who’ve bought homes sight unseen, relying entirely on the marketing materials, video walkthroughs, and digital presence of a listing to make their decision. It might sound surprising, but with the right tools, people can feel completely confident making that kind of investment without ever stepping inside.
This shift hasn’t just changed how buyers operate — it’s changed what sellers need to do to stand out. The reality is that in a market where homes may sell either way, the difference between a decent outcome and a great one often comes down to presentation and strategy.
That’s where marketing makes all the difference.
A modern listing isn’t just about getting your home on the MLS or Zillow. It’s about building a full-scale campaign around it — one that tells a story, creates emotional connection, and puts your home in front of the right buyers at the right time.
For example, every home I list gets its own custom website with a unique URL — something that looks and feels more like a high-end brand than a typical listing. We use drone footage, cinematic video, modern staging and branding, and a tailored digital advertising plan to reach buyers across multiple platforms.
The goal is simple: show your home in the best light possible and make sure it gets seen by people who are actively looking — whether they’re five miles away or 5,000.
Even though I’m early in my career, I’m not doing this alone. I work with Kidd & Leavy — the leading luxury and waterfront brokerage in Northern Michigan for more than 25 years. Our team has deep experience with off-market properties, high-end listings, and everything in between. Just in the first quarter of this year, our office closed over $65.5 million in sales, with an average sale price of $1.17 million.
Whether a home is priced at $400K or $4 million, I bring the same level of care and quality to every single listing. Because when it’s your home, it deserves that kind of attention.
For me, this is more than just a job. Coming from a professional athletic background, I’ve always thrived in high-pressure situations. That mindset — to compete, to perform, to stay consistent — is something I carry into every transaction. I take pride in how I show up for my clients and how seriously I take the responsibility of representing their home.
The real estate world is evolving quickly. And in 2025, the sellers who understand how much has changed — and partner with someone who can navigate that change — are the ones seeing the best results.
If you’re thinking about selling, even if it’s just a thought for now, I’d love to have a conversation about what’s possible.
